The Pop Shop : Cincinnati, ohio
Background: With the success of their previous restaurant concept, Delicio was back at it with their spunky take on dessert-gourmet pops! With a creative menu of their dipped, creamy, and boozy pops this restaurant was bound to be a hit. Find out more about them here.
Concept: We wanted to capture the lightheartedness of the product to appeal to both the young and the young-at-heart. Bright colors accent the branding package and correspond to the feature wall in the interior package.
"We wanted to CAPTURE THE LIGHTHEARTEDNESS OF THE PRODUCT TO APPEAL TO BOTH THE YOUNG AND THE YOUNG-AT-HEART."
Design Detail: The feature wall is a stylized row of "sticks", the method of transport that hold the frozen pops in mid-air. The architect augmented the theme with the idea of floating sticks above the bulkhead.
Scope: Complete branding package (logos & multi-city roll out scheme); interior concept & consultation.